> ## Documentation Index
> Fetch the complete documentation index at: https://tinytalk.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Track agent performance with built-in analytics and metrics.

The Analytics dashboard provides insights into how your agents are performing. Access it from **Dashboard → Analytics** tab.

<Note>
  Analytics is available on paid plans only. Data updates every hour.
</Note>

## Filters

Two dropdowns at the top of the page let you scope the data:

* **Agent filter** — View analytics for a specific agent or select **All Agents** to see aggregated data across all agents in your workspace.
* **Map theme** — Choose a color scheme for the visitor location map (e.g., Sky, Slate, Emerald, Crimson).

## Date ranges

Use the date range buttons in the top right to filter all metrics and charts:

* **Last 24 Hours**
* **Last 7 Days**
* **Last 30 Days**
* **Last 90 Days**

## KPI cards

Four key performance indicators are displayed below the map. Each shows the current value and a percentage change compared to the previous period.

| Metric                     | Description                                   |
| -------------------------- | --------------------------------------------- |
| **Unique Contacts**        | Distinct users who interacted with your agent |
| **Leads Captured**         | New leads collected via forms                 |
| **Conversation Depth**     | Average messages per conversation             |
| **Human Support Requests** | Users requesting live agent help              |

## Charts

Each chart includes the total count and a percentage change compared to the previous period. Bar granularity adjusts based on the selected date range.

### Messages

A stacked bar chart showing message volume **split by role**:

* **User** — Messages sent by visitors
* **Assistant** — Messages sent by the AI
* **Admin** — Messages sent by human team members

### Conversations

A stacked bar chart showing conversation volume **split by channel**:

* **Messenger** — Conversations from the website chat widget
* **Slack** — Conversations from Slack
* **WhatsApp** — Conversations from WhatsApp

### Location Breakdown

Explore top countries and cities by message count. Switch between **Countries** and **Cities** tabs to see where your visitors are located.

### Language and Device Breakdown

A combined card with two tabs:

* **Languages** — Top languages your visitors are chatting in, useful for deciding whether to enable [multilingual support](/features/localization)
* **Devices** — Whether visitors are on desktop, mobile, or tablet

### Audience Engagement Patterns

A heatmap showing activity by day of week and time of day. The peak time and message count are highlighted — useful for planning human agent coverage if you use [human support](/features/help-desk#human-support).